0 yuan Dangdang book publishers are playing promotional Yin Zhengyi
Editor's note / year, the price war between electricity supplier does not seem so high-profile a year. In fact, every company did not idle, from last year's public pinch frame turned into Running, and this Running out more reflected in the price
uggs danmark of
uggs with glitter war on a category. Not long ago, Dangdang launched the network scholarly Seventh Day book price frenzy, hit 400,000 kinds of books 5 off cap, eBook 0 yuan promotion. Subsequently,
uggs sandals Dangdang Jingdong Mall opponents react to follow suit, it will tune
dine sko uggs into the e-book 0 yuan 0 yuan Dangdang promotional quite successful, according to statistics, Dangdang day's traffic reached 500 million people, but there is still a lot of Consumers are not downloaded to the satisfaction of e-books. However, on the Book 0 yuan promotional event in the industry has different opinions. Some people think that this is a self-mutilation-style promotion, offended the publishers, did not entirely please the consumer. But others believe, Dangdang to small price to pay in exchange for a lot of traffic. What happened in the end of which the interests of the game? Launched an in-depth interview with
ugg sko norge this reporter April 17, 2013 morning, often buy books online Li Ling suddenly found: Dangdang is doing Overall 0 yuan ebook download activities, including To us eventually lost youth. other popular bestseller also the column. The excitement, Li Ling want to find a few of the book, however, go to the download page, the page does not move but stuck. Eventually, she just download a set of Zhen Huan Biography, spellbound at the same time, books sharpens iron CEO Shen Haobo staff also received reports that Dangdang eBook 0 yuan event. He immediately decided: Pause and Dangdang, Jingdong, Amazon three books electronic business platform e-book business cooperation. Subsequently, many publishers have followed suit, with the cooperation Dangdang book sales begin the next frame was originally a partner, and now suddenly discontinue partnership, this event highlights are: electronic books and publishers both cooperation and struggle between The tangled relations are openness
timberland sko tilbud Dangdang do '0 yuan promotional 'may be based on their own interests, peibenzhuanyaohe pull traffic, but we as a content side, there is no income, are not given any explanation, it feels like to be fooled.
Dangdang to do before the event, did not inform us, and did not notify any of a publisher. Pleasure reading culture CEO Hou Ji opened told the China Business reporter. Dangdang their first time to send a strongly worded question e-mail, but until early May, Dangdang they did not get any explanation and compensation. Dangdang do '0 yuan promotional 'may be based on their own interests, peibenzhuanyaohe pull traffic, but we as the content side, there is no income, are not given any explanation, it feels
uggs baby like to be fooled.
It is understood that Dangdang e-book publishers and businesses signed a cooperation agreement with the paper book business is completely different. In the book business cooperation agreement, only to sell a specified proportion of the book is divided into two sides, while pricing is vague. Sharpens iron Books founder Shen Haobo told reporters, not in accordance with the sharing ratio to book fees, books must be and paper books, as pricing power to master the job in the hands of publishers. Shen Haobo that signed an agreement with the sales network platform, the e-book pricing and not very clearly defined. And the Dangdang fait accompli and 0 yuan promotion, really let Shen Haobo aware of the issue before the e-book pricing, e-book publishers reason for paying little attention to pricing issues, simply because very little e-book sales and profits . According to Shen Haobo revealed that sharpens iron books published annually 8,001,000 category, there will be about half the 400,500 kinds of books will be made into e-book products, and market sales far below the 400 kinds. Who claims to online book sales accounted for 50% of market share Dangdang, but not the e-book publishers do business partner of choice. From 2012 statistical data, Dangdang books SKU is 710000, e-book is only 50,000, which is several million dollars in sales, however, for its 5.19 billion yuan of total revenue terms, not specific to a fraction each publisher, and Dangdang co eBook category is relatively small, the income is negligible. We have a very good selling paper books, e-books made in the above sales up over a thousand Dangdang Dangdang e-book pricing basically in the paper book fold or less, such sales have no meaning for us. Hou On that last century bestseller pleasure reading, film and television drama adapted from the novel with the same name, Tang Palace beauty world, the digital reading revenues reached 15% of its total revenue, and this ratio has been outstanding of its kind in the book. Moreover, digital reading many channels, including China Mobile [0.41%] and other channel operators account for more than 80%, the remaining 20% is the major portals and B2C electronic business channels.
B2C electronic business channels, we and Dangdang, Amazon, Jingdong have cooperation, B2C channels, we and Amoy Taobao flagship store flowers, watercress, etc. are also in cooperation besides Dangdang, the other channels are able to We have a certain scale with monthly billing. Shen Haobo gave away the secret. Price war there is damage to the industry, in terms of paper books, no matter how low your price, you and I have the bill in advance, from the surface, or that I did not clearly calculate the losses, but the books you sell 0 yuan I not get a penny. Shen Haobo said that in the book industry, channel is king does not hold, the pricing power of paper books are still in the hands of publishers, both sides of the game is just shipped off point problem . All along, Dangdang often active or passive conduct book price war and a variety of big promotion, but their actions only electricity supplier Stop book business, for publishers nothing to lose, because the e-book publishers do not involve core interests. Cheng Sanguo told reporters. China's e-book market immaturity, publishers did not bring the best content
ugg butikker to make e-books. And 'the development of e-books will shatter the traditional publishing industry'' publishers dead' kind of sensational slogans are pseudo- proposition, including the world's most sophisticated American book market, bookstores indeed drained, but publishers are alive and well.
Dangdang price war and e 0
uggs danmark yuan sales, with a minimum price in exchange for a lot of money flow and income, but the damage is yet to start this on the Chinese e-book market has media e-books 0 yuan Dangdang Promotional interpreted as self-mutilation style promotion: At present, all aspects of the response is: Readers
ugg tilbud very high, very happy electricity providers, publishers, very angry.
Dangdang books and publishers for the promotion of the development of a consensus for a specific operation, there may be some different views of the development process for this common ground, we believe that we are all acceptable. Dangdang Senior Marketing Manager Yu Meng told reporters that the surprise is that, although the final choice of suspension and three B2C platform e-book business cooperation, but in the interview, Shen Haobo has shown little understanding on Dangdang: 0 events are not isolated I understand electricity supplier in the cut-throat competition in the market environment to make such a thing, although this behavior on the e-book market is not
ugg støvler worth the long-term development, but perhaps this is their short-term harm than good out of the woods as a way of it.
Dangdang very wilderness, Amazon rules too. It is almost the industry consensus. In fact, the Joyo Amazon has just been acquired soon, Dangdang is relying wilderness of play in the market blaze a trail. According Cheng Sanguo memories, Dangdang has done a super-war alliance - the exclusive supplier requires publishers to Dangdang, Dangdang is a large number of procurement, procurement volume may exceed the publishers had expected to Dangdang and Amazon, two of the total volume, Then depress purchase discounts. Relying on low-cost purchase and price wars, Dangdang's market share or slowly over the Amazon in this process, publishers increasingly Dangdang love-hate. New Century [5.41% funding research report] Label Marketing Director Zhou Chang told the media that, We love the Internet sales shipment volume, low return and remittance cycle is short, you can make publishers rapidly expand the scale of operation; hate is electricity supplier Diandaqike, discounts low profit margins thin, high rebate. Unfortunately not do it, nothing profits.
Price war, e 0 yuan Dangdang promotional ...... dare to do, or because a good relationship and publishers. Dangdang mentality that can have big? In an industry, a business chain, everyone is dependent relationship with students As for e-books 0 yuan promotion, it is really damage the interests of publishers, Dangdang told them in advance, they certainly do not agree with, such as the first did not say. Shuai such a publishing company executives analyze the 0 yuan eBook events. He told reporters, Dangdang and publishers have been between cooperation and conflict is this relationship, depress price promotion, publishers have been opposed, but they still dare. Their mindset is that publishers do not how to get them, however Cheng Sanguo view, Dangdang books $ 0, no end of trouble. On the surface, this Dangdang price war and e 0 yuan promotion, with a minimum price in exchange for a lot of money flow and income, but the damage is yet to start this on the Chinese e-book market. In the book, the contents of the party already timid, uneasy not dare to do. And now, a free ebook electronic business platform, the content side more afraid, but did not dare to do (eBook) a. China wants the transition to digital publishing era, the need for clear rules of the game and only a powerful integrator, to be able to mobilize the enthusiasm of publishers in the present case, publishers can choose not to play, do not play no loss . Shen Haobo said. (According to the Daily News).
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