since 2002

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Owns more than 240 corporate units in more than 30 countries have established local design centers,Ugg Outlet, manufacturing base and trading company, more than 50,000 employees worldwide, focusing on the development of science and technology, industry, trade, finance four pillar industries, 2005 , Haier achieved global turnover of 103.9 billion yuan (12.8 billion U.S. dollars) Haier Group CEO Zhang Ruimin established under the guidance of brand strategy, has the implementation of brand strategy, diversification strategy and internationalization strategy, December 26, 2005, the entrepreneur 21 anniversary, Haier start the fourth stage of the development strategy of global brand strategy phase. Haier brand in the world-wide reputation dramatically. In 1993, Haier brand to become the first Chinese well-known trademarks; 2005,Ugg Boots Sale, Haier brand value of 70.2 billion yuan,Ugg Outlet, since 2002, the fourth consecutive year Haier brand value of China's most valuable brands list. Haier brand refrigerators, air conditioners, washing machines, televisions, water heaters, computers, mobile phones, home integration 16 leading products have been awarded China famous brand, including Haier refrigerators,ugg boots, washing machines AQSIQ has also been named the first Chinese world famous, August 30, 2005, Haier was the British Financial Times as China's top ten world-class brand first. Haier has been among the ranks of world-class brands. Its influence is with the expansion of the global market and rapid rise of Haier has nine kinds of products in the Chinese market, ranking first in the industry, three kinds of products in the world market share of the top three industries in intelligent home integration, network appliances, digital , LSI, new materials and other technical areas in the world leading level. Highlights the development in the international market strength. Innovation-driven 'Haier Group is committed to provide consumers worldwide to meet the needs of the solution, to achieve a win-win between enterprises and users. At present, Haier total patent applications 6189 (including patents 819), with 589 software copyrights. On the basis of the independent intellectual property rights, Haier also chaired or participated in almost a hundred and revision of national standards, which, Haier water heater electric wall technology, Haier washing machine hybrid technology is also included in the IEC international standard proposal, which proves that Haier's innovative capacity has reached world-class levels of innovation practice, to explore the implementation of Haier's OEC management model, the market chain management and human single one model of development are highly concerned about the international management community, present,ugg uk, Harvard University University of Southern California, the Swiss IMD International Institute for Management, the European School of Management in France, Japan, Kobe University Business School case studies specifically for this Haier market chain management has also been included in the EU case base. Haier human single one model of development to address global business inventory and overdue accounts provide innovative thinking by the international management community as the pulse of the global business standard No. management model face of new conditions of global competition, Haier established global brand strategy, launch create resources, reputation as a global spirit of enterprise and the one single one, quick, decisive victory style of work, challenge themselves tomorrow for reaching China's own world famous and continuous innovation!
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